SEO should be considered an ongoing process, not a one-time setup. While a one-time initial setup can provide a foundation, ongoing efforts are crucial to maintain and improve your website’s search engine rankings and organic traffic. Google’s algorithm updates regularly, and your website’s content and user behaviour can change over time, requiring continuous optimisation. Why Ongoing…

Neither SEO (Search Engine Optimisation) nor Google Ads is inherently “better” for a business; the optimal choice depends on your specific goals, budget, and timeline. Google Ads offer quick, targeted visibility and can be used to reach customers immediately. SEO, on the other hand, is a long-term strategy that builds organic authority and drives sustainable…

SEO (Search Engine Optimisation) aims to improve a website’s visibility in search engine results, leading to increased organic traffic and potentially more conversions. Expect results like higher rankings for relevant keywords, more organic visitors, increased time spent on the site, and potentially higher conversion rates. These positive changes can be measured through tools like Google…